IP Strategy
A professional IP strategy is based on three pillars:
1. Portfolio strategy - Which IP rights does a company need?
- How can the portfolio of IP rights be created (own innovation, acquisition, licensing) and maintained?
- National or multinational? Quality (Impact on competition), quantity, costs
2. Defence strategy - Which third party rights (in particular those owned by competitors) are a threat to the present and future business policy of a company?
- How can such threatening IP rights be identified in time?
- How does the company react to those IP rights?
3. Exploitation strategy - How does the company use its own IP rights?
- Enforcement of own IP rights (extra-judicial, judicial) against which competitors, in which countries?
- Which reactions does a company face when enforcing its own rights?
- Exploitation in own products, in which countries?
- Granting of exclusive or non-exclusive licences?
- Cross-licensing, co-operation with third parties?
- Own IP rights = assets, sale?
- How does the company avoid infringing third party IP rights?
- How can customers be protected from attacks by third parties based on their IP rights?
Our office is very experienced in preparing tailor-made concepts for companies and in accompanying the implementation of your IP strategy.
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